Brands and Ad Agencies

Don't let a bad mobile experience ruin your Brand

In 2012, more smartphones will be sold than P.C.'s. All companies will need to have an engaging mobile strategy; apps, websites and advertising, just like the rush to desktop web in the last ten years. According to a recent research study, "Brands Mobile Apps Frustrate Users":

Mobile is a key part of the brand experience for many: 76% of mobile app users say brands should have mobile apps to make shopping or interacting with them easier.
69% agree that if a brand name mobile app is not useful, helpful or easy to use it results in a negative perception about the brand.
Though the apps market is relatively new, user expectations are high: 73% of mobile app users expect a company's mobile app to be easier to use than its website.
Echoing the experimental nature of the market, most users who download and use apps do so based on recommendations and good user experience, rather than the brand that released it. Only 18% of mobile app users consider the brand name when deciding whether to download an app.

Brands use Mob4Hire to:

Understand what your customers want from your Brand in terms of a mobile app and experience
Reduce costs developing needless features
Create a better user experience in your app, website or mobile ad campaign which gives it more recommendations and viral growth
Use the crowd to help them create better quality apps for their platform, app store or deck
Help co-ordinate strategies between the web, cloud and mobile
Get more adoption of your apps
Get more engagement with your customers

Ad Agencies Get On Board With Mobile

Your brand customers are looking at you for mobile expertise because they believe mobile is an advertising channel. It's not. It's an engagement channel. And, you can help them! By partnering with Mob4Hire, we can help your brand clients determine how their brand reflects in the mobile world, what resonates with their customers, and, of course, ensure their solution gets to market with optimal effectiveness.

Read more detail here: "How to make a Big Brand app not suck" Mobile moves very fast. You want to add value to your customers, because you know how important it is they are part of the mobile revolution.

Mob4Hire is the world's largest mobile testing and market research community. We helps firms create mobile strategies, and help them execute with functional and usability testing.

By running through our MobExperience Mobile usability study, your brand can be MOBSTAR Certified, which ensures it will be a hit with users when it's released. This piece of "insurance" is exactly the confirmation your clients (and your boss) needs that an app is ready to go!

Ad Agencies use Mob4Hire to:

Partner with us so you can help your customers
Understand what your clients' customers want from their Brand in terms of a mobile app and experience
Create a better mobile user experience which gives it more recommendations and viral growth
Use the crowd to help your customers create better quality apps
Help co-ordinate strategies between the web, cloud and mobile
Get more adoption of mobile engagement